Positioning
Clear positioning and messaging for technical, compliance-driven products.
Greg Kubacki · Head of Marketing, Gallio PRO
I build the marketing, and the system that measures it.
Product marketing and marketing leadership for B2B technology. Positioning and demand generation through to pipeline, grounded in real data rather than assumptions.
51.11° N · 17.04° E · Wrocław, PL
Wrocław, Poland
Ten Square Games, then Head of Marketing at Gallio PRO, leading B2B marketing for an on-premise AI product.
€1M
Budgets owned, up to
+18%
New users from EMEA campaigns
Top 100
Product Marketing Influencers, 2024
01 / What I do
B2B marketing, end to end
At Gallio PRO I lead marketing for an on-premise AI product that anonymises faces and licence plates in video and images, across EMEA and North America: strategy and positioning, the budget, agencies and vendors, and the funnel from first touch to revenue.
Demand to pipeline
The full B2B funnel, from demand generation through to pipeline and revenue, in step with sales.
Measurement and AI
My own measurement and attribution stack, and AI in daily work, so experiments run on real data.
International go-to-market
Campaigns, partners and agencies across EMEA and North America, in English, Polish and Czech.
02 / Before Gallio
Selected work
Product marketing EMEA, Wargaming, 2022 to 2025
IP partnerships · EMEA · 2023 to 2024
Partnership campaigns with Star Trek and Megadeth
I implemented World of Warships' partnership campaigns with Star Trek and Megadeth across EMEA, using programmatic, influencer, retargeting and PR, and bringing together audiences that do not commonly overlap.
Institutional partnerships · UK · NL · PL
Naval museum partnerships
Gaming rooms in naval museums in three countries. I built the Polish Naval Museum project in Gdynia from the beginning.
Mixed reality · CZ · 2024
Mixed reality in print, with Flam
A mixed-reality campaign in Metro's Czech newspaper, and Flam's first partnership in gaming.
Event partnership · UK · 2024
D-Day 80, Portsmouth
World of Warships at Portsmouth Armed Forces Day, closing a week of D-Day 80 commemorations: game stations, a photobooth and panel discussions, delivered together with the agency GLTCH.
03 / Strengths
How I'm wired
Gallup CliftonStrengths, top 5
- 01
Input
I collect and keep references, data and ideas. Good campaigns start in the archive.
- 02
Individualization
I read each person and each audience on their own terms, never from a template.
- 03
Learner
New tools, new markets, new skills. For me the learning itself is the fun part.
- 04
Restorative
Show me what is broken. Finding the fault and fixing it is where I work best.
- 05
Strategic
I spot patterns early, and see the other routes when the obvious one is blocked.
04 / Experience
Where I've worked
2014 to 2018
UK and Malta
Graphic design and print production, where I started
2018 to 2022
Malta
Digital marketing, then creative team lead, then professional services
2022 to 2025
Wargaming, Prague
Product Marketing Manager EMEA
2026
Ten Square Games, Wrocław
Growth Marketing Manager
2026 to now
Gallio PRO, Wrocław
Head of Marketing, B2B AI
05 / What people say
What people say
In fact, I often found myself learning from his unique approach and innovative thinking.
Focused on targets and crunching on numbers while acknowledging power of PR and personal relations.
06 / Recognition and speaking
Recognition and speaking
Recognition
- Top 100 Product Marketing Influencers, 2024Product Marketing Alliance
- Product Marketing Certified: Core, 2025Product Marketing Alliance
- Specialist Award in AI Marketing, 2024The Chartered Institute of Marketing
Speaking and interviews
- Claude Community WrocławUsing Claude Code in B2B marketing, with aggregated GA4 and CRM data
- XP Boost Meetup, Prague, 2024Localized content in video game marketing campaigns
- Gamereactor, Nordic Game 2025Interview on World of Warships
07 / Contact
Where AI meets B2B growth.
That is what I'm most interested in lately, along with shortening the distance between an idea and a measurable result.